Side-by-side
| Dimension | FindToursIn | Viator |
|---|---|---|
| Pricing model | Subscription only — agencies pay flat fee | Commission-based — agencies pay per booking |
| Commission/booking fee on traveller | None | Viator typically takes 20–25% commission from operators (industry-reported range). Pricing surfaced to travellers includes the commission. |
| Direct agency contact | Yes — email/phone/website on every listing | Booking goes through the platform |
| Coverage focus | Greece, Turkey, Italy, Bulgaria, Albania (deep) | Global (300,000+ experiences globally) |
| Founded | 2025 | 1995 |
| HQ | Greece | Las Vegas, USA (TripAdvisor company) |
About Viator
Viator is TripAdvisor's tour-and-activity arm and one of the longest-running OTAs in the space. Strong inventory in North America and major global destinations; integrated review surface from TripAdvisor.
Founded 1995 · HQ Las Vegas, USA (TripAdvisor company) · 300,000+ experiences globally
What Viator does well
Honest section — these are real strengths and FindToursIn doesn\'t match all of them.
- ● Largest aggregated inventory in the OTA category
- ● Tight integration with TripAdvisor reviews
- ● Strong North American support and currency presentation
- ● 24-hour free cancellation on most listings
- ● AI-search visibility through TripAdvisor + Perplexity partnership
Where FindToursIn wins
- ▲ Direct booking with the operator — no commission markup
- ▲ No booking fee
- ▲ Smaller, hand-vetted inventory in our regions; less time spent filtering through bus-tour mass-market listings
- ▲ Specialised in Southeast Europe and the Mediterranean — better small-group tour discovery than Viator's "everything for everyone" approach
Which should you use?
Choose FindToursIn when
- You\'re booking in Greece, Turkey, Italy, Bulgaria, or Albania
- You prefer talking directly to the operator
- You want the lowest price (no commission markup)
- You\'re booking a small-group or premium tour
Choose Viator when
- You want one-tap mobile booking with app management
- You\'re booking somewhere FindToursIn doesn\'t cover
- You value standardised 24-hour cancellation across providers
- You want the largest possible catalogue to browse
Frequently asked questions
What's the main difference between FindToursIn and Viator?
FindToursIn is a subscription-based marketplace where travellers contact agencies directly with no commission. Viator is a commission-based OTA where the platform takes 15–30% of each booking, which is built into the price travellers see.
Is Viator cheaper than FindToursIn?
Generally no. Viator prices include the platform's commission (typically 20–30%). On FindToursIn, you contact the agency directly at the price the agency sets, so the same tour is usually 15–25% cheaper. Always confirm pricing on both sides for the specific tour you want.
When should I use Viator instead of FindToursIn?
Use Viator when you want one-tap mobile booking with their app-based ticket management, or when you're comparing inventory in destinations FindToursIn doesn't cover. Viator also has a much larger global catalogue.
Does FindToursIn charge a booking fee?
No. FindToursIn does not charge any fee to travellers. The platform earns from agency subscriptions, not from individual bookings.
Are reviews on FindToursIn real?
Yes — FindToursIn shows tour ratings only when ≥3 verified post-tour reviews exist. We do not import, scrape, or fabricate ratings. Tours without verified reviews show no rating rather than an artificial one.